Besides being named as the next No. 1 Uniqlo Fashionista, would you be encouraged to join the search if the prize at stake is almost P30,000?

UNIQLO, a global apparel brand known for its MADE FOR ALL philosophy, has launched its UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista.

UNIQSTYLE-Search-Logo copyThis campaign is an online photo submission and voting contest which allows one to share his or her unique fashion style via Facebook application or simply vote a UNIQSTYLE, to win exciting UNIQLO prizes.

The “UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista” promo seeks to provide Filipinos an early experience prior to the opening of UNIQLO’s newest store in the country, which will be located at the 2nd floor of the SM City North EDSA – The Block.

“We’re quite excited with this promo because it again gives many Filipinos the opportunity to showcase their individual fashion style and sense using UNIQLO clothes. We believe this activity will generate extensive attention towards the opening of UNIQLO’s second store in the Philippines, much in the same way the UT Vote and Win promo did for the UNIQLO IN MOA. We can’t wait,” declares Katsumi Kubota, Chief Operating Officer, Fast Retailing Philippines, Inc.

How To Join As A Contestant?

1. “LIKE” the UNIQLO Philippines Facebook fanpage.

2. Access the application and click “Allow” to enable it.  Then, fill in the required details.

3. Upload your entry with a corresponding caption.

Do you need to buy your clothes from UNIQLO to join?

Not necessarily. A UNIQSTYLE Search Truck will roam around Quezon City from October 13 to November 8, where one can try UNIQLO pieces inside the truck and immediately upload his or her photos right inside the UNIQSTYLE Truck.

From October 20 to November 4, mall goers at SM North EDSA can drop by at the UNIQLO hoarding wall where they can vote their favorite UNIQSTYLE using the available Ipads stationed at the area.

As a voter, you will have your chance to win too!!!

1. LIKE” the UNIQLO Philippines Facebook fanpage.

2. Provide your personal details and get started by clicking “Vote.” Voters can vote as many times every after 8 hours.

UNIQSTYLE_App_LandingPage copy

Prizes:

For winning photo entries:

– 4 finalists every week will automatically get P5,000 each; there will be a total of 16 Finalist at the end of 4 weeks.

From the 16 Finalists, the following will get additional prizes:

– 4 winners “Casts Favorite” will get P7,000.00 Gift Certificate each

Out of the 4, one will be chosen Ultimate UniqStyle Winner and get additional P20,000.00 Gift Certificate

For winning voters:

– 60 winners of P1,000.00 Gift Certificate every week x 4 weeks= 240 winners

– 1 Ultimate Voter will get P 5,000.00 Gift Certificate at the end of the 4th Cut-off

This promo will run until November 8, 2012.

Criteria For Judging:

For Weekly Finalists:

A.Number of Votes 20%
B. Seamless integration of Uniqlo Fall or Autumn items to the overall outfit

-If there is tasteful combination of style and color

-The UNIQLO item brings the ensemble together

-If the UNIQLO item properly/tastefully complements the overall beauty/symmetry of the whole outfit

40%
C. Overall impact

-If outfit pops or stands out or eye-catching

 

40%

Criteria for Judging the 16 Finalists:

A. Uniqueness of style

-Novelty/Creativity in showing or featuring the UNIQLO Fall or Autumn Collection

-It must be current and in-fashion

-Classic and timeless appeal

25%
B. Seamless integration of Uniqlo Fall or Autumn items to the overall outfit

-If there is tasteful combination of style and color

-The UNIQLO item brings the ensemble together

-If the UNIQLO item properly/tastefully complements the overall beauty/symmetry of the whole outfit

40%
C. Overall impact

-If outfit pops or stands out or eye-catching

 

35%

Criteria for choosing the Ultimate UniqStyle Winner:

A. Criteria

Based on their previous rating that determined their inclusion or place in the Final 4.

35%
B. Votes

-Based on the number of votes they gained throughout the promo period.

20%
C. Uniqlo Representatives’ Scoring

– Based on Uniqlo Representative’s personal choice, taste and preference

 

45%

 

So, go find the UNIQSTYLE truck and choose your best and stylish fit!